LAST UPDATED: ________, 2011

This policy (the "Privacy Policy") lays out our commitment to you to protect information about you that is collected by us. Please read this Privacy Policy carefully. By visiting and using our site you agree that your use of our site, and any dispute over our online privacy practices, is governed by this Privacy Policy and our Terms of Service. Because the Web is an evolving medium, we may need to change our Privacy Policy at some point in the future, in which case we'll post the revised Privacy Policy on this website and update the "Last Updated" date to reflect the date of the changes. By continuing to use the Site after we post any such changes, you accept the Privacy Policy as modified.

BookMyAward takes its customer's privacy very seriously. We recognize that we ask you to provide us with personal information about yourselves, about your travel plans and about your sensitive credit card and frequent flyer account information. As a result, we are dedicated to protecting the confidentiality of this information as well as your privacy in general.

The terms of our Privacy Policy are:

• We will limit the collection, storage and use of the information that you provide to us to only that which is necessary to undertake the services we offer you and to provide you with the information that we think may be of interest to you. If you decline to supply or provide us with certain information while using the site, you may not be able to use or participate in some or all of the features offered through the site.
• We also collect, store, analyze and use non-personally identifiable information that is generated automatically as you navigate through our site. For example, we may collect information about your computer's connection to the Internet, which allows us, among other things, to improve the delivery of our web pages to you and to measure traffic on the site. We also may use a standard feature found in browser software called a "cookie" to enhance your experience with the site. Cookies are small files that your web browser places on your hard drive for record-keeping purposes. By showing how and when visitors use the site, cookies help us identify how many unique users visit us, track user trends and patterns, deliver advertisements on this site that are tailored to match the perceived interests of our visitors, and other related purposes. The data collected in connection with the ad serving and ad targeting on our site does not identify you personally and does not include your name, address, e-mail address or telephone number, but it may include the IP address of your computer. Cookies also prevent you from having to re-enter your information on certain areas of the site where you may have entered preference information before.
• Our site may also include links to other websites and provide access to products and services offered by third parties, whose privacy policies we do not control. When you access another website or purchase products or services from a third party site, the use of any information you provide to them is governed by the privacy policy of the operator of the site you are visiting or the provider of such products or services.

Please be aware that we may occasionally release information about visitors if required to do so by law or if, in our business judgment, such disclosure is reasonably necessary: (a) to comply with legal process; (b) to enforce our Terms of Service; or (c) to protect the rights, property, or personal safety of our site, us, our affiliates, our officers, directors, employees, representatives, our affiliates, other users, and/or the public. When responding to legal process, unless otherwise ordered, our current policy is to make reasonable efforts to notify affected visitor(s) in advance of releasing the information in order to provide visitor(s) an opportunity to pursue any available legal protection.

Please also note that in the unlikely event that we sell some or all of our assets, or our site is acquired by another company, information about our site users may be among the transferred assets.

Please keep in mind that whenever you voluntarily make your personal information or other private information available for viewing by third parties online - for example on blogs, discussion forums, or other social networking areas of our site - that information can be seen, collected and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.

We cannot guarantee the security of our site’s servers or databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. However, we are very pleased to share with you that we have elected work with Americommerce (http://www.americommerce.com/) as our shopping cart vendor, (winner of the 2010 CODiE Award for “Best e-Commerce Solution (http://www.siia.net/codies/2011/pw_2010.asp)). Amerciommerce is a fully PCI (“Payment Card Industry”) compliant storefront provider. For more on PCI compliance we invite you to visit the https://www.pcisecuritystandards.org/ All information gathered on our site is stored within a database to which only we and our hosting services provider are provided access. However, as effective as the reasonable security measures implemented by us may be, no physical or electronic security system is impenetrable. We cannot guarantee the security of our site's servers or databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. However, we are very pleased to share with you that we have elected work with Americommerce as our shopping cart vendor, (winner of the 2010 CODiE Award for Best e-Commerce Solution. Amerciommerce is a fully PCI (“Payment Card Industry”) compliant storefront provider. For more on PCI compliance we invite you to visit https://www.pcisecuritystandards.org/.

If you have questions or concerns about this Privacy Policy, our privacy practices, or your dealings with us, please contact us by writing to:
Brian A. Rishwain, Esq.
Online Privacy Coordinator
BookMyAward Law Department
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